If you ask Paul Butterfield, VP Global Sales Enablement at Instructure, he'll tell you that the key to unlocking growth is becoming customer-centric. He shares his formula for sales effectiveness, how to measure sales readiness, and how he approaches persona-specific messaging on this week's episode.
If you ask Paul Butterfield, VP Global Sales Enablement at Instructure, he'll tell you that the key to unlocking growth is becoming customer-centric. He shares his formula for sales effectiveness, how to measure sales readiness, and how he approaches persona-specific messaging on this week's episode.
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